As a leading global financial firm, Credit Suisse provides Private Banking, Investment Banking, and Asset Management services to their clients.
Since 1998, I have been privileged to complete more than a thousand marketing and advertising projects for this client. Following is a selected sample.
Cash Management Services Pamphlet
The biggest challenge designing this pamphlet was finding the right image to visually communicate the cover’s headline “One Account. Countless Solutions.” Being a Swiss-owned firm, a Swiss Army knife perfectly met the criteria from both a heritage and context standpoint.
The inside spread is dominated by two tables detailing the service’s features. I used Adobe InDesign’s excellent table tools to format these.
Beckon Park Challenge Ad
Creating this ad required Photoshop retouching to the image. First, the trees needed to be filled in more so the overlaying logos would be legible. Then, my client requested that certain graphics be removed from the runner’s shirts.
Prime Fund Services Diagram
This group offers service levels that add additional features with each level increase. My client was bored of concentric circle graphs to convey this common idea and challenged me to illustrate it in a more exciting way.
2011 Calello Global Challenge Branding
I was challenged to create a logo to brand this event and apply it to t-shirts for the participants.
Like many projects for Credit Suisse, the biggest challenge for this brochure was finding ways to keep the design within the firm’s current corporate guidelines while making it distinct for the group. This group consistently used a distinctive set of images in their materials — some I chose and others were picked-up from previous designs.
Prime Technology Brochure
This was one of the first projects I completed for Credit Suisse, and it is still one of my favorites.